You need to find the notch first. Notice that your strips have a square notch on each side on the bottom of the strip? With the reel installed in game (and power off just in case we miss that) run a piece of thin plastic along the inside of the edge of the basket until you find the bump. Then push the rest of the strip towards the back of the machine from the top of the reel so that the area with the two notches is facing forward so you can put these two notches into the basket. Then slowly turn the reel down and push the strip into the grooves until you have the whole strip installed. If this doesn't make any sense, post back on the topic and I will make a video on how I do it.